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Guy Steel Takes on the London Marathon MyWay 2024 for Help for Heroes


Guy Steel, the founder of Carnegie Consulting, will once again take on the monumental challenge of running a marathon, marking 18 years since his last completion of the London Marathon. This year, his participation in the London Marathon MyWay is driven by a deep commitment to support Help for Heroes, a charity dedicated to aiding veterans and their families as they confront the realities of injury, mental trauma, and recovery.

Help for Heroes has been a beacon of support for veterans, providing crucial services such as mental health care, welfare assistance, and lifelong medical support. Inspired by his previous participation in a Help for Heroes cycling event and his encounters with resilient veterans, Guy is determined to contribute further to this noble cause. His goal is to raise £2,000, ensuring that these heroes receive the comprehensive support they deserve.

A Personal and Historic Challenge

The London Marathon MyWay allows participants the flexibility to complete the marathon distance in their own way, whether it’s running, walking, or using a treadmill. For Guy, the challenge is not only a test of physical endurance but also a meaningful gesture of support for those who have served. At 51 years old, he aims to complete the marathon in under four hours—a significant endeavour given the physical demands of the race.

Guy’s marathon history is inspiring:  It has been 15 years since he endured the Marathon des Sables in 2009, known as one of the toughest foot races on Earth. This six-day, 251 km ultramarathon takes place in the Sahara Desert, often dubbed the world’s hottest desert. The Marathon des Sables challenges participants to carry all their necessary equipment for survival on their backs, facing extreme temperatures and gruelling terrain. Guy’s completion of this horrific marathon highlights his extraordinary determination and endurance, qualities that he brings to every challenge, including the upcoming London Marathon.

Why Every Donation Matters

The funds raised through Guy’s marathon effort will directly support Help for Heroes in providing ongoing recovery and support programs. These programs are crucial for helping veterans reintegrate into civilian life and manage long-term health issues stemming from their service. Every donation, no matter the size, has a real impact, offering veterans the resources they need to improve their health and wellbeing.

Supporting Guy in this marathon means joining a larger community that acknowledges and acts upon the sacrifices made by military personnel. It’s a community that stands together to ensure that veterans are not left to battle post-service challenges on their own.

How You Can Contribute

Contributing to Guy’s cause is simple and impactful. By visiting his JustGiving page, you can help him reach his fundraising target of £2,000. Sharing his story and the details of the event on social media, blogs, or within your network not only raises awareness but also encourages others to support the cause. As the marathon date approaches, Guy will continue to share updates on his training and fundraising progress, further highlighting the importance of the support for Help for Heroes.


Guy Steel’s commitment to running the London Marathon MyWay 2024 is more than just a personal challenge; it’s a powerful initiative to support those who have given so much in service of their country. His past achievements in endurance events, including the Marathon des Sables, underscore his dedication to pushing limits for meaningful causes. Join Guy in his journey to make a significant difference in the lives of our veterans. Support his fundraising campaign today and be a part of a community that values sacrifice and provides tangible support to our heroes.